Brampton, Ontario – January 11, 2023 – DATA Communications Management Corp. (TSX: DCM; OTCQX: DCMDF) (“DCM” or the “Company”), a provider of marketing and business communication solutions to companies across North America, announces the launch of PRSNL™, a full-service, end-to-end, personalized video content platform.
PRSNL encompasses all aspects of creating and delivering personalized videos—from strategy, storyboarding, and creative development to editing, hosting, and distribution. Personalized video delivery at scale is a complex process that requires specialized knowledge, technology, and resources that most companies do not have readily available. Personalization also involves the use of customer data, which requires rigorous attention to privacy and security.
PRSNL builds on DCM’s 25+ years of experience developing and executing personalized messaging for some of the largest corporations in Canada. According to DCM President & CEO Richard Kellam, “With our proven expertise in storytelling across print, email, and social, personalized video is a logical evolution for DCM and our clients. It’s another exciting way we can help brands leverage technology to better connect with their audiences.”
Consumer expectations for personalized, multichannel communication have never been higher — according to McKinsey, 71 percent of consumers expect companies to deliver personalized interactions. And across those channels, video has emerged as a leading application to engage consumers and help them understand brands, products, and services. Consequently, marketers are investing more heavily in video content.
However, 63% of digital marketing leaders continue to struggle with delivering personalized experiences, according to Gartner. This is particularly the case when it comes to generating video content; as noted by HubSpot, key challenges include lack of time to create content, difficulty developing a video strategy, and inadequate budgets.
Simply put, personalized videos can deliver powerful levels of audience engagement, but producing and delivering them can be dauntingly difficult.
“PRSNL addresses the complexity of video production head on with a simple, integrated solution that enables companies and brands to achieve personalized consumer engagement at scale,” said Mr. Kellam.
To learn more about PRSNL or request a demo, visit DCM’s website: www.datacm.com/our-solutions/prsnl-personalized-video or contact DCM Senior Vice President, Digital Steve Livingstone, at [email protected] or +1-416-629-2916.
About DATA Communications Management Corp.
DCM is a marketing and business communications partner that helps companies simplify the complex ways they communicate and operate, so they can accomplish more with fewer steps and less effort. For over 60 years, DCM has been serving major brands in vertical markets including financial services, retail, healthcare, energy, other regulated industries, and the public sector. We integrate seamlessly into our clients’ businesses thanks to our deep understanding of their needs, transformative tech-enabled solutions, and end-to-end service offering. Whether we’re running technology platforms, sending marketing messages, or managing print workflows, our goal is to make everything surprisingly simple.
Additional information relating to DATA Communications Management Corp. is available on www.datacm.com, and in the disclosure documents filed by DATA Communications Management Corp. on the System for Electronic Document Analysis and Retrieval (SEDAR) at www.sedar.com.
For further information, contact:
Mr. James E. Lorimer
Chief Financial Officer
DATA Communications Management Corp.
Tel: (905) 791-3151
[email protected]
Mr. Richard Kellam
President & Chief Executive Officer
DATA Communications Management Corp.
Tel: (905) 791-3151